Best Ad Tracking Software: What to Look For

The best ad tracking software is the one that matches your traffic sources, conversion path and decisions.

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Start with your measurement problem

Write down the decisions you cannot make confidently today: campaign source, cross-device journeys, offline sales or ad-platform feedback.

Core criteria

• First-party tracking
• Cross-device measurement
• Attribution options
• Ad/funnel integrations
• CAPI or server-to-server workflows
• Real-time reporting
• Bot/fraud handling
• Offline conversion support
• Implementation difficulty
• Pricing at your volume

Where ClickMagick fits

ClickMagick belongs in the specialist ad-tracking category. Its current offering combines TrueTracking, attribution, reporting and ad-platform conversion feedback.