What Is Conversion Tracking?

Conversion tracking connects a desired outcome—such as a lead or purchase—to the marketing activity that preceded it.

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What counts as a conversion

A conversion is an action you intentionally define as valuable. Purchases and qualified leads are common examples.

How it works

A tracking system records campaign context and conversion events, then joins those data points so marketers can compare results by source or campaign.

Accuracy vs attribution

Recording that a conversion happened does not automatically settle which touchpoint deserves credit.