Tracking • Attribution • Measurement
Ad tracking made understandable.
Independent guides to conversion tracking, marketing attribution and campaign measurement—plus practical software comparisons for advertisers who want clearer data.
Start with ad tracking Compare tracking software Try ClickMagickLearn the fundamentals
Ad Tracking
How campaigns, clicks and conversions are measured across the customer journey.
Conversion Tracking
How events such as leads and purchases are connected back to marketing activity.
Marketing Attribution
How credit is assigned across channels and touchpoints.
Choose tracking software
Best Ad Tracking Software
A decision framework for choosing a specialist tracking platform.
ClickMagick Alternatives
Compare ClickMagick with other approaches and specialist platforms.
ClickMagick Review
Features, pricing structure, fit and tradeoffs.
Solve measurement problems
Facebook Ads Conversion Tracking
A practical measurement framework for Meta campaigns.
Google Ads Conversion Tracking
Campaign tagging, conversion events and independent measurement.
ROAS Tracking
Measure return on ad spend with better inputs and attribution discipline.