Affiliate Link Tracking Guide

Affiliate link tracking connects traffic-source and campaign information with downstream conversion outcomes.

Affiliate disclosure: Ad Tracking Guide may earn a commission when you purchase through qualifying links on this page. This does not change the price you pay.

Track more than raw clicks

Useful affiliate tracking preserves source, campaign, placement and sub-ID context so conversions can be traced back to decisions.

Postbacks and server-to-server data

Many affiliate workflows use postback URLs or server-to-server conversion signals to reduce reliance on browser-only measurement.