How Does ClickMagick Work?

At a high level, ClickMagick sits between your traffic sources, site or funnel, conversion events and reporting workflow so you can connect marketing activity with outcomes.

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Add tracking to your site or funnel

ClickMagick's setup guidance centers on installing its tracking code on the pages or systems you want to measure.

Identify campaign traffic

Campaign parameters such as UTMs identify where visits came from. Consistent naming matters because even accurate software cannot repair chaotic tagging.

Record conversion events

Leads, sales and other defined outcomes are recorded so they can be connected back to campaigns and sources.

Apply attribution and reporting

The platform reports performance and can apply attribution logic to customer journeys, giving advertisers an independent campaign-level view.

Feed conversion data back to ad platforms

Audience Optimization can send selected conversion data back to supported advertising platforms for optimization.