ClickMagick Features Explained

ClickMagick's feature set extends well beyond link redirects. These are the capabilities that matter most when evaluating it as an ad tracking platform.

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TrueTracking and first-party tracking

ClickMagick positions TrueTracking as its core measurement layer. It is designed to measure customer journeys across websites, funnels and stores using first-party tracking.

Attribution and cross-device tracking

The platform offers cross-device tracking and, on qualifying plans, advanced attribution models for assigning conversion credit.

Reports and performance insights

ClickMagick provides real-time reporting, deep-funnel views and automated performance insights intended to help users spot changes worth investigating.

Audience Optimization and CAPI

Audience Optimization is designed to send first-party conversion data back to supported ad platforms, adding an optimization layer on top of measurement.

Bot and click-fraud controls

Basic bot filtering is included in the entry tier, while higher tiers include stronger bot and click-fraud protection.

Offline conversions and integrations

Higher plans add phone/offline sales tracking. ClickMagick also documents integrations, webhooks, Zapier and API access.